Who are we?

We provide negotiation, conflict resolution, and leadership training. 

We are one of the few negotiation consulting firms that focuses entirely on building negotiating skills for individuals and companies. Just some of our content and services include workshops (virtual and in-person, coaching, online courses, books, negotiation guides, and podcasts (Ask With Confidence and Negotiate Anything). 

We’ve had the privilege to work with several fortune 500 companies, some of the largest governmental agencies, and several prominent universities. 

Our roster of training specialists is one of the most diverse in the world. Our trainers have an incredible diversity of experience and hail from some of the most respected companies and institutions of higher learning. We have former executives from Google, Visa, executives from Visa, general counsel from National Geographic, a crisis negotiator, world-renowned mediation expert, and more.


Our mission

We believe the best things in life are on the other side of difficult conversations.

This statement serves as the foundation for everything we do here at the American Negotiation Institute.

Our goal is to redefine how the world thinks about negotiation. At ANI, we define negotiation as “any conversation where somebody in the conversation wants something”. 

The way we see it, if you have difficult conversations, you are a negotiator. So it’s not a question of whether or not you negotiate – it’s just a question of whether or not you are doing it well.

Our vision

The ANI vision is to serve as thought leaders, subject matter experts, and solution providers in the field through comprehensive negotiation training and consulting.

From booksworkshops (virtual and in-person), coaching, online courses, and negotiation guides, to our leading negotiation podcasts, Negotiate Anything and Ask With Confidence, ANI brings strategic and holistic vision to the complex skills and dynamics of successful negotiation and conflict resolution.

Using feedback from thousands of collected survey results, our podcasts, and other sources of education, we continue to work to improve our content in order to give you practical tools in a fun and – most importantly– understandable way.  We want to make negotiation skills more accessible, approachable, and understandable by helping people to realize that they negotiate every day.

our values

Honesty, integrity, mutual concern, and meaningful collaboration serve as the cornerstones of ANI values. 

As we teach and learn from our clients and students, we continue to improve and refine everything we do, and in the process, help each other experience a higher level of performance, confidence, success and happiness. We believe in the power of collaboration and shared knowledge and experiences to help empower and support one another.

Our purpose is to maximize our global impact because we believe that, through the power of effective negotiation and conflict resolution, we can help to make the world a better place – one difficult conversation at a time.